30 SECOND TOUR
TVC and Web Campaign
Role: Lead Editor
Partnering with Shaquille O'Neal, who takes on the role as the new "CFO", we created a fun, high-energy 30 second spot for CCL to air first across digital platforms, then with a TV primetime run during the 2018 Winter Olympics in Pyeongchang, South Korea. As part of a larger campaign "Choose Fun."
Client: Carnival Cruise Lines
Agency: Anomaly
30 SECOND TOUR
TVC and Digital
Role: Lead Editor
Partnering with Shaquille O'Neal, who takes on the role as the new "Chief Fun Officer", we created a fun, high-energy 30 second spot for CCL to air first across digital platforms, then with a TV premiere during the 2018 Winter Olympics in Sochi, Russia. As part of a larger campaign "Choose Fun."
Client: Carnival Cruise Lines
Agency: Anomaly
CHIEF FUN OFFICER ANNOUNCEMENT
Web Teaser Video
Role: Lead Editor
Partnering with Shaquille O'Neal, a long form, mockumentary style "teaser" video was created to announce the new "CFO". This video premiered on digital platforms to tease the 30 second Ship Tour TVC spot (ABOVE). Also ran a shortened version on "Inside the NBA" creating a comedic moment between Shaq and his co-hosts. As part of a larger campaign "Choose Fun."
Client: Carnival Cruise Lines
Agency: Anomaly