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CARNIVAL CRUISE LINES
Digital Campaign
Main Role: Lead Editor, On Set Editor, Motion Graphics
Additional Role: Post Production Management
A really fun and beautiful story about Darian Lipscomb, a kid living in Prospect, Virginia, who somehow during the advent of Snapchat, obtained the handle, @CarnivalCruise. Apparently, he’s a big fan of cruisin’.
Carnival wanted the handle, so they tracked him down and offered him and his family a cruise of a lifetime for the handle. This cruise and shoot also coincided with the premiere sail of their newest ship, the Horizon.
We traveled to Barcelona, Spain to set up the ship for Darian’s arrival, replete with a goodies case of iPhone, lenses, underwater case, etc. Events were scheduled for Darian and his brother to participate in and filmed for Carnival’s digital and social media platforms. Millions followed, and the story was picked up by news channels around the country, including Good Morning America.
Post production was handled on location and in NYC. The campaign was designed to be as real-time as possible for Instagram, Facebook, Snapchat (of course!), and YouTube. I set up a mobile editing and DIT station in a cabin on the ship during their maiden voyage from Barcelona to Rome. As they shot each day, I loaded and edited as soon and as fast as humanly possible, delivering each story in various formats that night for posting the next morning. Post continued when we returned to NYC for another week of editing and posting, dividing the workload between myself and another editor.
Darian and his family also received an additional cruise on the Horizon, as well as a donation to Darian’s college fund.
Below is a selection of the work.
Client: Carnival Cruise Lines
Agency: Anomaly